Ashraf Leila
Senior Territory Sales Manager
Profile summary
Results-driven Senior Territory Sales Manager and Academic Consultant with over 25 years of expertise across the education, publishing, and sales sectors in the MENA region. Proven track record of building partnerships with schools and universities, driving curriculum adoption, expanding market share, and delivering training programs. Strong background in strategic sales, team leadership, curriculum consultancy, and academic program implementation. Adept at bridging the gap between education and business to deliver impactful solutions for institutions.
Key skills
Professional experience
• Manage territory-based sales strategies across schools and universities, driving adoption of digital and print solutions. • Expand market share in the UAE through partnerships with school leaders, Ministries, and education boards. • Provide consultancy on curriculum alignment, resource implementation, and teacher training.
- Manage territory
- based sales strategies across schools and universities, driving adoption of digital and print solutions.
- Expand market share in the UAE through partnerships with school leaders, Ministries, and education boards.
- Provide consultancy on curriculum alignment, resource implementation, and teacher training.
• Advise American-curriculum schools in the UAE on program adoption and instructional resources. • Support schools in implementing best practices in teaching, learning, and assessment.
- Advise American
- curriculum schools in the UAE on program adoption and instructional resources.
- Support schools in implementing best practices in teaching, learning, and assessment.
• Deliver MBA and professional training modules in management and logistics. • Mentor postgraduate students and professionals on applied business strategies.
- Deliver MBA and professional training modules in management and logistics.
- Mentor postgraduate students and professionals on applied business strategies.
• Teach management and business-related courses to undergraduate and postgraduate students. • Integrate practical case studies and industry insights into academic learning.
- Teach management and business
- related courses to undergraduate and postgraduate students.
- Integrate practical case studies and industry insights into academic learning.
• Supported universities, publishers, and edtech providers in academic program implementation. • Led consultancy projects in sales development, curriculum adoption, and institutional partnerships.
- Supported universities, publishers, and edtech providers in academic program implementation.
- Led consultancy projects in sales development, curriculum adoption, and institutional partnerships.
• Supported adoption of digital textbook platforms in universities. • Conducted training sessions with faculty on integrating digital resources into teaching.
- Supported adoption of digital textbook platforms in universities.
- Conducted training sessions with faculty on integrating digital resources into teaching.
• Managed relationships with regional schools, higher education institutions, and ministries. • Drove adoption of Pearson programs, training, and resources across MENA.
- Managed relationships with regional schools, higher education institutions, and ministries.
- Drove adoption of Pearson programs, training, and resources across MENA.
• Directed procurement, supply chain, and delivery operations. • Negotiated vendor contracts and streamlined logistics processes.
- Directed procurement, supply chain, and delivery operations.
- Negotiated vendor contracts and streamlined logistics processes.
• Oversaw day-to-day business operations and project delivery. • Managed cross-functional teams and client relationships.
- Oversaw day
- day business operations and project delivery.
- Managed cross
- functional teams and client relationships.